About: Ray Stevens
Looking to Connect? Checkout some of Ray's Social media posts by scrolling down or read on to see how Ray Successfully Manages large intiatives greater than $20 million dollars as a C-level Consultant and PMO Expert.
Curating Use Cases and Quality Assurance Testing: Ensuring Success for Petco and FreshPet
Before diving into the implementation of customer-focused and store-level use cases, Ray Stevens took the critical steps of curating use cases and creating rigorous Quality Assurance (QA) test cases to ensure workflows and data accuracy. These foundational steps ensured the "Door Dash for Dogs" initiative was robust, scalable, and capable of achieving 99% accuracy across delivery systems and IT solutions.
Why do C-level Consultant need to master Project Management?
Project Management isn't just for PMO's its a best practice used to find opportunities and prevent risks from occuring. Although PMO's report to IT there is a misconception project management and teir tools are only for technical projects. It's a best practice and framework designed for any cross-functional projects. It's not only for IT.
Advice from Ray Stevens
Below is an example from Ray's Consultation with FreshPet and Petco
Before we Begin Let't take a look at some of media created for the launch of FreshPet's Custom Meals Program with Petco and Door Dash "DoorDash for Dog" Project.
Dog Mom's Video
Usecase: Pet's are Family
Why Custom Meals?
Usecase: Healthy Custom Meals - Home delivery
Quality of Life
Usecase: Healthy Custom Meals for Dog's want to Eat
Expert Veterinarian's
Usecase: Why do Veterinians reccomend FreshPet? Unrehearsed recording
Quality of the Food
Usecase: Human Tasting! Better than my Mom's Cooking!
Culture
Usecase: Game Day -Man's Best friend is his Pet!
Culture
Usecase: Don't insult my Dog Soprano Style
Culture
Usecase: Don't insult my Dog's Food - Date Night
Comprehensive Overview of FreshPet and Petco’s $20M "Door Dash for Dogs" Initiative
Ray Stevens, a Fractional Program Orchestrator, led the execution of the $20M "Door Dash for Dogs" initiative for FreshPet and Petco. This groundbreaking project transformed pet care by introducing innovative customer solutions, optimizing store operations, and leveraging advanced technologies to deliver fresh, personalized pet meals to customer doorsteps. Below is a complete breakdown of all the use cases, store-level integrations, and impactful results achieved under Ray's leadership.
Customer-Focused Use Cases
Allergy-Friendly Meal Plans
Solution: Designed a CRM-integrated platform to filter allergens like chicken, grains, and dairy from meal plans.
Impact: Enabled customers to create safe, hypoallergenic meal plans tailored to their pets' dietary needs.
User Story: Lena used the platform to create a grain-free, chicken-free meal plan for her allergic Labrador, improving her pet’s health while offering her peace of mind.
Restricted Diets for Health Conditions
Solution: Collaborated with veterinarians to develop AI-driven meal plans for pets with diabetes, kidney disease, or other conditions.
Impact: Delivered compliant, tailored meal plans that met pets' specific medical needs.
User Story: Tim’s cat with kidney disease received low-phosphorus meals generated from his veterinarian’s guidelines, ensuring proper care.
Breed-Specific Customization
Solution: Integrated breed-specific templates in the CRM, providing tailored nutrition based on breed characteristics like joint health or high metabolism.
Impact: Strengthened customer trust through highly specialized recommendations.
User Story: Sarah’s Golden Retriever benefited from meals rich in glucosamine, supporting joint health and growth.
Age-Specific Nutrition
Solution: Built algorithms to adjust meal plans dynamically based on life stage, ensuring optimal caloric intake and nutrient support.
Impact: Improved health outcomes by evolving meal plans as pets aged.
User Story: Mike’s puppy, Bella, received protein-rich meals tailored to her growing needs, with automatic updates as she transitioned to adult diets.
Activity-Based Meal Plans
Solution: Designed activity-based calculators to match caloric needs with a pet’s energy levels.
Impact: Maintained pet health by offering meal plans tailored to sedentary or active lifestyles.
User Story: Mandy’s active Border Collie, Max, received high-calorie meals supporting his agility training.
Subscription-Based Delivery Service
Solution: Developed subscription workflows integrated with DoorDash, ensuring timely delivery of recurring meal orders.
Impact: Simplified customer experience while providing consistent fresh meal delivery.
User Story: Josh subscribed to bi-weekly deliveries for his Boxer, Rocky, eliminating last-minute trips and ensuring food reliability.
Centralized CRM for Health Data
Solution: Created a robust CRM to store and analyze pet health profiles, providing real-time updates and dynamic meal plan adjustments.
Impact: Enhanced engagement through proactive and accurate recommendations.
User Story: Samantha’s senior Dachshund, Ollie, had his arthritis condition updated in the CRM, triggering an automatic anti-inflammatory diet adjustment.
Subscription Payment Tokenization and Renewal Alerts
Solution: Implemented secure payment tokenization and proactive renewal alerts to reduce payment failures.
Impact: Enhanced trust and customer retention with seamless payment experiences.
User Story: Jessica updated her expired card details after receiving a renewal alert, preventing subscription interruptions.
Serving and Box Calculations for Automatic Delivery
Solution: Built algorithms for dynamic portion calculations, consolidating servings into efficient box deliveries.
Impact: Optimized delivery logistics and ensured precise portions for each pet.
User Story: The Johnson family’s Great Dane and Chihuahua had their individual portions combined into consolidated bi-weekly deliveries, simplifying logistics and saving costs.
Store-Level Use Cases
Refrigeration Units Integration
Solution: Installed chillers across 800 retail stores and warehouses, with real-time temperature monitoring for food safety.
Impact: Reduced spoilage, improved inventory handling, and maintained product integrity.
User Story: A Petco warehouse integrated modern chillers, streamlining workflows and reducing handling time by 30%.
Notifications and Food Prep for DoorDash Deliveries
Solution: Automated notifications and label-printing workflows to ensure smooth order prep for DoorDash deliveries.
Impact: Reduced delivery delays by 40% and improved accuracy to 99%.
User Story: Orlando Petco employees efficiently prepared and labeled meals for delivery, meeting peak demand with ease.
Training Programs for Employees and Management
Solution: Developed interactive training modules and certifications to onboard over 800 store teams to new equipment, workflows, and systems.
Impact: Achieved consistent workflow implementation and improved team productivity.
User Story: Employees at a San Diego Petco quickly adapted to new refrigeration and meal prep tasks, boosting efficiency by 25%.
Operational Results and Impact
Revenue Growth:
Created a personalized subscription model generating consistent recurring revenue for Petco and FreshPet.
Operational Efficiency:
Improved workflow accuracy by 45% through CRM integration and automated processes.
Cost Savings:
Reduced delivery overhead by 20% using optimized logistics, minimizing waste with efficient portioning and box consolidation.
Customer Satisfaction:
Achieved a 98% satisfaction rate in the pilot phase due to reliable, personalized, and convenient solutions.
Scalability:
Successfully scaled the initiative across 800 locations, positioning Petco and FreshPet as leaders in innovative pet care.
Conclusion and Call to Action
Ray Stevens’ leadership in managing the "Door Dash for Dogs" initiative exemplifies the power of combining advanced technologies, innovative workflows, and customer-focused solutions to drive both operational excellence and new revenue streams. His ability to solve complex problems and lead large-scale transformations positions him as a trusted fractional partner for organizations seeking growth and efficiency.
Are you ready to unlock the potential of your business with expert leadership?